Social Media: Paper Doll Boutique & Beauty Bar’s Tumblr

• Assigned the blog a username of “PaperDollNYC” so users would be able to locate it easily on the platform.
• Converted the blog to a photo blog to better showcase the merchandise and beauty services.
• Created a skin that incorporated with the logo and coordinated with the brand’s color scheme.
• Develop interest in the venue and brand by posting photos of new merchandise as soon as they are available.
• Interact with the tumblr community by reblogging fashion photos.