Social Media: Paper Doll Boutique & Beauty Bar’s Twitter

• Assigned the profile the username of “PaperDollNYC” so followers could easily find the profile.
• Created a biography to concisely describe the boutique, the beauty bar and their services.
• Designed a background incorporating the logo and vital information for the venue, as well as informing followers of the additional social media profiles (Facebook, Youtube, tumblr and Foursquare.)
• Interact with the followers by posting fashion and beauty tips as well as answering their fashion and beauty questions.
• Spread awareness of the boutique and beauty bar by posting photos of new merchandise and new promotions that can be easily retweeted.
• Increase the probability of a campaign going viral by creating unique hashtags.